Brands & business
Commercial, corporate and industrial photography
People, brands and working environments in images for your website, campaigns and corporate communications. newpic photography plans a consistent visual approach around your message and the people you want to reach.
Selected industry and commercial work
Production processes, corporate images and photographs for brands: explore the visual approach in our existing work.
Images that explain your business
A campaign, a new website and employer communications have different tasks. We start with what you want to convey and which people, processes or products make that message visible.
For marketing, communications, HR teams and agencies. Toni Kretschmer is your contact at newpic photography, with productions possible across Europe and worldwide.
From brand imagery to the working environment
Commercial photography
images shaped by the product, campaign and intended channels.
Corporate and employer branding
people, teams and workplaces for communications and recruitment.
Industry and production
facilities, manufacturing and processes, with viewpoints and access planned around conditions on site.
Three questions to get started
- Objective: What do you want to communicate, and which audiences should the images reach?
- Subjects: Which people, products, working environments or processes matter? Where should the photographs be taken?
- Usage: Which channels will use the photographs, and what is your timeframe?
We agree the image scope, file formats, selection and usage rights for your project before you commission the work.
Frequently asked questions
How do corporate and commercial photography differ?
Corporate photography presents the business, its people and working environments. Commercial photography shapes images around a particular product, brand or campaign message. Both can be planned with a shared visual approach.
Can photography take place during normal operations?
That depends on the processes and conditions on site. Access, safety, sensitive areas and a suitable time window are therefore part of the preparation.
Can an existing visual approach be continued?
Share existing photographs, your website or design guidelines during planning. They help us discuss which subjects and perspectives will complement your brand presentation.
Which files and usage rights are included?
The deliverables, formats and usage rights are defined in the project proposal for the intended channels.
What should your company show?
Tell us briefly about your company, the subjects you need and the planned use. Add the location and preferred timeframe to help us understand the production.